Recently our count1y has been busy reorganizing our political! framework and dealing with the post-pandemie comeback. I was especially struck by a term char President Mattarella repeated an impressive 18 times in his reelection speech: dignity.
Too many things in Italy effectively are lacking with respect to the dignity owed to people, to health, to labor problems, to the coherence between what is communicated and what is actually done. In many cases brand massages are full of concepts aimed as emphasizing relational values, they seem so concentrated on placing persons at the center of interests, on developing human relationships, dignity in treatment.
This however is not always the case in actuality. It’s easy to identify a catchy phrase and communicate it witch emphasis but it’s difficult to see it put into practice when this involves the economy, society, relations, negotiations, relations with brand stakeholders, found amongst collaborators, suppliers, partners, clients.