By Timo Elliott, Vice President and Global Innovation Evangelist, SAP
Digital transformation may still be high on the priority list for midsize companies, but their perspectives and expectations have certainly evolved. Instead of simply improving customer experiences, strengthening brand recognition, and boosting sales, they are going even deeper in their plans to drive structural changes, including increased sustainability in products and services.
SAP Insights research data underscores the increasing role of digitalization and business transformation. Two-thirds of surveyed leaders from midsize companies have either transformed some planned areas or have completed their journey as initially conceived.
It’s impressive how far organizations have come. A decade ago, only 2% of them used the term “digital” at least once when naming their top priorities. That figure has now soared to more than 25% and will likely double in the next two years as companies find their path toward ongoing business growth.